90 percent
The hardest part of passive investing
isn't the strategy.
It's staying in.
get90percent.com
the index
4,200
companies. One index.
Representing 90% of global investable equity.
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the track record
"Through a crash, a tech bubble,
a financial crisis, and a pandemic."
~8.5% per year, on average. Since 1986.
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FTSE All-World — cumulative total return since inception
Dec 1986 = 0% · Total return, dividends reinvested · USD · Source: FTSE Russell
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the problem
A passive fund feels like
a theoretical construct.
Hard to stay committed to something
you can't picture.
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the reality
90%
of professionals can't beat the index
over time, after fees.
get90percent.com
what we do
Every week, one company.
Pulled at random.
We explore what it does, where it came from,
and why it matters, so the index feels real.
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four regions, one rotation
~600
Developed
Asia-Pacific
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the invitation
"
There'll be surprises.
Follow us on a journey
to discover what's in there.
Free to join at get90percent.com
get90percent.com